摘    要：在我国，随着社会经济的发展和“花钱买健康”的观念逐步深入。中国已经进入全面休闲体育消费时代。在人们的生活中休闲体育消费占据重要地位。本文通过问卷调查法、文献资料法、逻辑分析和数据统计法等研究方法。对 “一带一路”经济战略背景下横店居民休闲体育消费现状的调查与分析，目的是了解横店镇居民的休闲体育消费现实情况。本文主要从居民的消费意识、消费动机、消费水平、消费时间等四方面展开调查。针对研究中出现的问题提出相应对策，力求促进横店居民进行正确休闲体育消费，促进横店休闲体育产业的发展。研究结果表明横店镇居民对休闲体育消费的意识不强；丰富生活、预防疾病维持健康、保持身材这三方面是居民消费的主要动机和目的；性别、年龄、收入水平和学历影响居民消费意识和消费水平；休闲体育场地的设备不完善、居民经济收入低、居民闲暇时间少是制约横店居民休闲体育消费的主要因素。

Abstract：In China, with the development of social economy and the concept of "spending money to buy health", China has entered the era of overall leisure sports consumption, which occupies an important position in people's life. Under the background of "Belt and Road" economic strategy, the investigation and analysis of the current situation of leisure sports consumption of Hengdian residents, The purpose of this paper is to understand the actual situation of residents' leisure sports consumption in Hengdian Town. This paper mainly investigates the residents' consumption consciousness, consumption motivation, consumption level and consumption time, and puts forward corresponding countermeasures against the problems in the study. The research results show that the residents of Hengdian town are not aware of leisure sports consumption, enrich their lives, prevent diseases and maintain their health, and strive to promote the proper consumption of leisure sports among the residents of Hengdian, and to promote the development of leisure sports industry in Hengdian. Keeping fit is the main motivation and purpose of residents' consumption; gender, age, income level and educational background affect the consumption consciousness and consumption level of residents; the facilities of leisure sports venues are not perfect, and the residents' economic income is low. Less leisure time is the main factor restricting the leisure sports consumption of Hengdian residents.

关键词：一带一路 ; 横店镇居民; 休闲体育消费; 现状； 对策

Key words: Belt and Road; residents of Hengdian Town; Leisure and Sports consumption； situation analysis; propose

目录

摘    要 3

1引言 5

2研究对象与方法 5

2.1研究对象 5

2.2研究方法 5

2.2.1文献资料法 5

2.2.2问卷调查法 5

3结果与分析 6

3.1相关概念界定 6

3.1.1横店镇居民 6

3.1.2休闲体育 6

3.1.2体育消费 6

3.1.3休闲体育消费 6

3.2横店镇居民休闲体育消费现状 6

3.2.1横店镇居民休闲体育消费意识 6

3.2.1.1横店镇不同性别居民的休闲体育消费意识