“跨界”导演影片研究
毕业论文关键词：跨界；导演；影片
“Straddling of Zones” Direct Movie Research
Abstract：In recent years, the "crossover" become a crazy flow across the film, "crossover" director of the film is occupying more and more important position in film and television, and became the big winner of the home-made movies at the box office. In general, "crossover" directors movie box office success and "crossover" directors have advantages, excellent marketing and accurate positioning of the audiences. But the film there is also a lack of professionalism, mainstream values, homogeneityphenomenon serious and so on. So, "crossover" director to do the skill, the fusion of art, excavate the "depth" of the film, seek film type of persified development for the sustainable development of the film to lay a solid foundation. Based on the data analysis and case analysis perspective "crossover" director of the film "optimal" and "bad", sustainable development strategy, and puts forward three lays the foundation for China's film career is on the rise.
Key words: crossover; The director; The film
摘 要 1
Abstract 1
一、“跨界”导演影片概述 2
（一）“跨界”导演影片的类型 2
（二）“跨界”导演影片在影态势 2
二、“跨界”导演影片成功原因分析 2
（一）“跨界”导演自身的优势 3
（二）影片出色的营销手段 4
（三）对电影观众的精准定位 5
三、“跨界”导演影片存在的问题 5
（一）专业水准欠缺 6
（二）影片价值观非主流 6
（三）影片同质化现象严重 7
四、“跨界”导演影片可持续发展策略 8
（一）“跨界”导演技、艺相融合 8
（二）注重影片“深度”挖掘 9
（三）影片类型的多元发展 10
参考文献 12
“跨界”导演影片研究
近两年来,“跨界”导演影片一直备受瞩目，且获得了相当不错的票房成绩。虽然，“跨界”导演通过对自己影片的独特表达和社会大环境下对营销模式的出色运用给影片带来了高票房，但是，影片自身也存在着需要改进的地方，有待我们进行系统研究。
一、“跨界”导演影片概述
“跨界”导演影片的创作类型多充满着时代风尚、青春气息和娱乐元素，作品多以都市喜剧片、爱情片、校园片、公路片、青春励志片为主，展现出我国“跨界”电影业青年力量崛起带来的清新创作气息。
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