对化妆品名称的翻译探析以“三美”理论为视角
毕业论文关键词：化妆品商标翻译；三美理论；翻译方法
Abstract With the intensification of competition in the international business, trademark as a part of advertising, plays a crucial part in promoting the corporation image and stimulating consumption. The trademarks are designed with the “Three Beauties ” purpose, that is, beauty in sound, beauty in form and beauty in sense as standards, in order that their goods are popular with consumers. Although the study on trademark translation has a long history, the translation of cosmetic trademarks still needs a comprehensive and in-depth research. From the perspective of the Three Beauties Theory of Xu Yuanzhong and combine some examples of trademark translation, this thesis attempts to analyze the cosmetic trademarks and summarize some translation strategies of cosmetic trademarks, which can achieve the purpose of beauty in sound, beauty in form and beauty in sense. And then it proves that Three Beauties Theory not only can conduct poetry translation but also can conduct trademark translation. What’s more important is that the thesis can provide some helpful theoretical standard and methods for subsequent trademarks translation. In light of the translation methods of cosmetic trademarks, the thesis mainly discusses transliteration, free translation, transliteration and free translation and so forth.
Key words: cosmetic trademark translation; Three Beauties Theory; translation methods
The Exploration of Translation Strategies of Cosmetic Trademarks from Perspective of Three Beauties Theory
Contents
摘 要 i
Abstract ii
I. Introduction 1
II. Current Research Situation 2
2.1 The Previous Research on Cosmetic Trademarks Translation 2
2.2 The Three Beauties Theory of Xu Yuanzhong 2
2.2.1 An Introduction to Xu Yuanzhong 2
2.2.2 On Three Beauties Theory 3
III. An Introduction and Analysis of the Cosmetics Trademark 4
3.1 A Brief Introduction to Trademark 4
3.2 The Function of Trademark 5
3.3 The Formation of Cosmetic Trademark words 6
3.3.1 Proper Nouns 6
3.3.2 Common Words 7
3.3.3 Coined words 8
IV. Translation Strategies of Cosmetic Trademarks in Light of Three Be- auties Theory 8
4.1 The Translation Methods to Reach Beauty in Sense 9
4.1.1 Literal Translation 9
4.1.2 Free Translation 9
4.1.3Combination of Free Translation and Transliteration 11
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