Abstract：With the import of network and its popularization, people become much active to communicate with each other and share their ideas about everything. The instant transmission and open network environment provide a perfect platform for people to put forward their opinions and have interaction. It is in this case that the Internet buzzwords are soon created, evolved and popularized. 

  The author of this thesis will analyse the top 10 Internet buzzwords--“打call”“尬聊”“你的良心不会痛吗?”“惊不惊喜,意不意外”“皮皮虾,我们走”“扎心了,老铁”“还有这种操作”“怼”“你有freestyle吗?”“油腻” issued by National Center for Language Monitoring and Research in 2017 from the perspective of pragmatic, which mainly focuses on two theories: cooperative principle and politeness principle. The cooperative principle contains the maxims guiding the development of a conversation, while the politeness principle tends to determine the manner of conversation. In real life communication, people tend to violate cooperative principle so as to make conversational implicatures. Conversational partners often comply with the politeness principle, as they want to smooth the conversation and develop a harmonious relationship with each other. These two theories complement each other so well that they provide a good explanation for the usage of Internet buzzwords.

In this thesis, the research will lay emphasis on the analysis of top 10 Internet buzzwords in 2017 within both the cooperative principle and politeness principle. Therefore, introductions to these two theories are made. These 10 Internet buzzwords may violate four maxims in cooperative principle: the maxim of quantity, quality, relation and manner. Through the analysis, the author finds that the violation of these maxims in cooperative principle help give conservational implicatures. Meanwhile, the politeness principle, which includes tact maxim, generosity maxim, flattery maxim, modesty maxim, agreement maxim and sympathy maxim, is found to be mostly complied by the usage of 10 Internet buzzwords. Moreover, the Social Distance is a critical factor, among three social variables involved in politeness decision. Finally, a comprehensive analysis of the 10 words and several conclusions are made. They are 1) the Internet buzzwords mainly originated from new media, like computers, mobile phones and digital televisions; 2) close-to-life interpersonal expressions tend to be popular; 3) the form of Internet buzzwords are various, flexible and cooperative; 4) the interpersonal words are easy to be noticed and used, while matters concerning benefit and cost is less likely to be adopted.

Key words: the top 10 Chinese Internet buzzwords in 2017; cooperative principle; politeness principle

语用学视角下对2017十大中国网络流行语的研究

摘 要：随着互联网的引进及其流行，人与人之间的交流变得更加频繁，人们开始分享自己对于各种事物的观点和想法。便捷的的传播方式以及开放的网络环境为人们提供了发言和交流的完美平台。就这样， 网络流行语迅速地产生，演化，普及开来。

作者在论文中从语用学的角度分析了国家语言资源监测与研究中心发布的“2017年十大网络流行语”——“打call”“尬聊”“你的良心不会痛吗?”“惊不惊喜,意不意外”“皮皮虾,我们走”“扎心了,老铁”“还有这种操作”“怼”“你有freestyle吗?”“油腻”。主要以语用学中合作原则和礼貌原则为理论基础。合作原则是形成对话的准则而礼貌原则则更倾向于引导对话方式。在现实交流过程中，人们往往会违反合作原则以传达会话含意。但是对话者会遵守礼貌原则以促进交流以及与他人形成良好的人际关系。这两个理论很好地相互补充，可以用来充分解释网络流行语的使用。