维维乳业企业发展战略+SWOT分析(3)
After its success in soy milk, VV began to implement brand cluster and tried to become a VV family. In 2001, it created "Tianshan Snow" as a new brand of dairy industry. In 2004, Tianshan Snow liquid milk came top five in sales of Chinese liquid milk and won the "2004 China dairy industry top ten influential brand" title. In 2005, VV soy milk and Tianshan Snow milk were named China famous brand. Two brands ensured VV Group of high-speed growth soy milk and dairy industry. VV soy milk become one of the China's best-selling products. At the same time, VV has been praised as a "Chinese king of soy milk" and the brand has enjoyed popular support in most area in China.
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