滴滴打车营销策略SWOT分析(3)
1.3 Methodology
Based on the interviews and articles found in library, questionnaires were designed and sent out. The data collected by questionnaires were analyzed by the software EXCEL 2003. Based on the data and charts collected by questionnaires, this paper analyzes the strength, weakness, opportunity and threat of SWOT. And the WO strategy is put forward for Didi Taxi application on basis of SWOT by establishing SWOT matrix. At last, some suggestions are proposed for Didi Taxi application.
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