1) Accuracy。 This is the highest requirements of headlines。 It means that every word's choice should be considered carefully, and can best convey the main idea。 Undoubtedly this is what required theoretically and ideally。 But actually, taking time limit or other factors into consideration, writers and editors form a title correctly as far as possible。来;自]优Y尔E论L文W网www.chuibin.com +QQ752018766-

    2) Concise。 It means that the best news headline is short length and simple structure。 Because the headlines in bold occupy precious space in the newspaper; what’s more, as a window of news events, a good headline can enable audience to understand the main idea of the story at the first glance。 As a result, long title have a  violation of this rule, and it is best to avoid。

    3) Clear。 It is shown that good news headlines tell readers what happened, rather than the author’s opinions。 It should be objective, and there is no ambiguity。 The headline must reflect both the facts and the core of the story and give the precise meaning of the story。 That is to say ,the use of puns, contrary to the this rule, and it is deliberately designed to attract readers。

    4) Attraction。 Another important requirement is to catch people’s attention。 A good news headline is so alluring that readers immersed deeply in the story and explore what happened next。 Therefore, a good arrangement of rhetorical methods and phrases is useful, the component headline is the most acceptable way。