“巧奇儿童饼干” 系列包装设计说明
成功的儿童食品包装不但能够迅速引起消费者的兴趣，而且能够使人产生购买的冲动，这在很大程度上取决于图案的设计，通过突出食品以及品牌本身的特征，将趣图形或色彩相结合，增强对儿童的吸引力，从而唤起他们对该食品的购买欲。
毕业论文关键词儿童食品包装，图形设计，动物图案
Qiao, children's biscuits series packaging design Through the actual operation of "smart children cookies" packaging design process
Abstract
Graphics play an important role in children's food packaging, he not only can increase the children's visual appeal,Also have a certain interest.Graphic design is the main method in children's food packaging, because children is different from the adults, need more lively design, leading to the arrest of the eye which is one of the reason why I choose animal motifs. Children as a special consumer group, because it does not have purchasing power, so in considering the children happy, also should give attention to both parents eyes, animal motifs have been widely used in the design of children's food packaging, is because the animals lovely personification image by children and parents alike.
Successful children's food packaging can not only quickly the interest of consumers, but also can make the person produces impulse buying, this is largely depends on the pattern design, by highlighting the food as well as the characteristics of the brand itself, combining interesting graphics or color, increase their attractiveness to children, so as to arouse their desire for the food.
Key words
Children's food packaging, graphic design, animal motifs
目录
摘要2
引言4
一.设计定位..4
(一)1市场调研4
(一)2品牌包装分析..5
(一)3产品定位6 (一)4目标人群定位..7
二.设计展开..7
(二)1LOGO设计.7
（二）2图形设计.9
（二）3包装结构设计..10
（二）4海报设计11
（二）5最终设计成果.,,,,,.,12
三．总结.12
谢辞..13
参考文献.13
引言儿童食品市场是一个生机勃勃，有着巨大商机的消费市场，年消费额达350亿元，而且基本上保持20%-30%的高速增长水平。儿童正处于认知的重要阶段，在消费上主要通过颜色，形状等方面来分辨选择事物，可爱新奇的包装设计能抓住儿童的视线，引起他们胡好奇心。
巧奇儿童动物饼干系列包装设计，将目标人群定位0至14岁的儿童，设计了一系列可爱的动物卡通形象，每一种动物代表一种口的饼干。图形是包装设计中最容易识别和记忆的视觉元素，儿童食品包装中的图形通常采用夸张，拟人等设计手法表现动物的形象，可爱有趣的动物图案增强了包装设计的吸引力，对商品销售起着不可忽视的作用。
随着社会的进步，人类文明的发展，人们的观念意识和审美情趣也在不断的发展变化，众所周知，卡通动物形象深受广大儿童的喜爱。儿童之所以会对动物图形产生浓厚兴趣，是因为儿童生性活泼，好动，爱玩。儿童对造型生动，夸张，奇特，幽默的动物图形都会产生极大兴趣，因此，在进行儿童食品包装设计时，往往采用这类形象来吸引儿童。
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