餐具系列包装设计+文献综述
关键词： 餐具；包装设计；插画。
The picnic tableware packaging design
Abstract ：Most of all in modern packaging design is given priority to with "packaging" and "the inner packing. After 1980, Chinese style tableware packaging mostly in the form of "packaging" sold on the market. The main function of packaging is to protect, convenient storage and transportation, and promote product sales, beautification products, the four major functions. Modern packaging is not the simple protection, accommodate function, become a bridge of communication, production and consumption, the harmony of industrial production, science and technology, culture and art, folk style with a variety of elements such as packaging, not only can protect, advertising goods, can promote more goods and improve the additional value of products. Based on the existing tableware packaging, consumers, culture, market, etc., between personal subject design for a picnic tableware design, so I chose A western-style food tableware packaging display packaging, this paper puts forward a new design scheme, and give priority to with line of illustration and combined with a picnic theme and design a complete and cutlery packaging design has practical application value.
Key words: tableware; Packaging design; Illustration.
目 录
摘 要 I
Abstract II
1 绪论 1
1.1 课题研究背景 1
1.1.1 餐具包装现状 1
1.1.2 餐具包装未来发展展望 2
1.2 研究内容及意义 3
1.3 课题研究方法 4
2 产品简介 5
2.1 吹冰头黑色中国风酒具套装 5
2.1.1 产品特色 5
2.1.2 产品使用方式 6
2.1.3 产品尺寸 6
2.2 法国Buddha18-10不锈钢西餐餐具 6
2.2.1 产品特色 7
2.2.2 产品尺寸 8
2.3 家庭装连年有余餐盘套装 9
2.3.1 产品特色 9
2.3.2 产品使用方式 10
2.3.3 产品尺寸 10
2.4 本章小结 10
3 包装设计理论基础 11
3.1 包装装潢设计理论 11
3.1.1 包装装潢色彩的选择 11
3.1.2 包装装潢图形的选择 12
3.1.3 包装装潢图形、色彩与中国传统文化 13
3.2 包装结构设计理论 13
3.3 销售包装理论 14
3.4 本章小结 15
4 野餐餐具包装设计及制作 16
4.1 视觉形象整体感的设计构想 16
4.2包装结构设计 16
4.3图文编排设计定位 20
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