糕点品牌包装的设计
毕业论文关键词： 糕点；纸质包装；图案色彩；包装结构
Plum Wine Brand Packaging Design
Abstract: In the design of research to pastry brand packaging, mainly looked at the cookies and packing of creative design, made in view of the "little forest" packaging design, in the existing pastry the consumption of the market, the transmission of product information, consumer psychology and behavior research, and all ages on the degree of taste and its audience pastry made comparison and analysis, finally for cakes on the market the shortage of the existing in the design of packing, such as portability, robustness, box structure of the paper bag buffer effect, etc. To make some changes. Cakes, as a kind of traditional food in modern food market is the product has a long history context. Traditional pastry in the present fierce business competition very seriously on packing, the packing image is the font design on behalf of its karma points of visual symbols, and wine brand has evolved into one of the important ways. So in the packaging material, modelling, color, design and font, elements, integration of innovation, will be unique to attract consumers.
Keywords: Cake; Paper packaging; Design colour; Packaging structure
目录
摘要 i
Abstract i
目录 ii
一 绪论 1
二 糕点课题研究的意义、目的与发展情况 2
（一） 糕点的市场调研分析与结论 2
1、 分析 2
2、 结论 2
（二） 糕点包装的研究意义与目的 3
（三） 糕点包装在国内外的发展 3
三 糕点系列包装设计展示 4
（一） 视觉形象整体感的设计构想 4
（二） 包装结构设计 4
（三） 图文编排设计定位 6
（四） 作品展示 6
四 总结 9
致谢 10
参考文献 11
一 绪论
随着现代食品类各品牌的发展，越来越多的糕点被带上市场，虽然各种创新的零食在吸引着人们的视线，但是，糕点做为一种传统的零食，却并没有被人们所遗忘，而是渐渐被更多人所认识，特别是不喜过于甜腻的女性、提倡健康的中老年和喜欢新奇口的年轻人。这些人几乎就是已经包括了所有成年人的年龄段，所以，糕点一直稳稳地站在各类食品市场上。糕点企业们为了更好地打造其特有的糕点品牌，并且使自家糕点的消费量大大提高，越来越重视糕点的包装，使得糕点包装设计市场得到了更广泛更成熟的发展。
二 糕点课题研究的意义、目的与发展情况
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