摘要：本文就展示设计中的互动体验与虚拟现实技术所涉及的相关问题进行探讨，力求打造以人为本、人性化及个性化的展示空间。

在多媒体应用时代，“交互设计”已经是各种展览展示所必备的手段，“交互设计”在现当代是如何发展和如何运用才能达到最为合适的信息传播手段，在传统的陈列手段中可以身临其境的去“操控”系统，更好的提高观者的参与度，不仅具备了听觉，视觉更加深了触觉，如果能更好地将“交互设计”融入到展览展示中，通过交流和互动更好地完成展览中信息的传播。49003

现如今消费者已经完全不仅仅满足于被动的接受传统展示陈列方式，更多的是需要更个性化及人性化的设计。现代展示设计中，空间与陈列艺术是展示的基本要素，然而随着科学技术的不断发展，消费者对新事物的不断追求，展示设计也在不断地进行着变革，人们在展示空间中不再是单一的以看为主，而更多的想要能够参与其中，探索并主导展览进程。因此，设计师应格外注重空间、商品和消费者这三者之间的关系，强调消费者在过程中的体验、参与、交流。

毕业论文关键字：互动体验、展示设计、交互设计

The application of interactive experience in the product display -- the design of YAMAHA's wooden guitar

Abstract: This paper shows the design of the interactive experience and virtual reality technology related issues involved in the discussion, and strive to create a people-oriented, humane and personalized display space.

In the era of multimedia application, "interaction design" is necessary for all kinds of exhibitions, "interaction design" in contemporary is how to develop and how to use in order to achieve the most suitable means of information dissemination in the traditional means of display can be immersive to "control" system, improve audience participation, not only has the auditory, visual more deep touch, if can better "interaction design" into the exhibition, through interactive communication and better dissemination of information in the exhibition.

Now consumers are not only satisfied with the passive acceptance of the traditional display display, more is the need for more personalized and humanized design. Modern display design, space and display art shows the basic elements. However, with the continuous development of science and technology, consumer's constant pursuit of new things, display design also in constant change, people in the exhibition space is no longer single to watch, and more want to participate, to explore and to exhibit dominant process. Therefore, the designer should pay special attention to the relationship between space, goods and consumers, emphasizing the consumer in the process of experience, participation, exchange.

Keywords: Interactive experience, display design, interactive design 

目录

封面 1

摘要 2

一、绪论 4

1.1 研究的目的与意义 4

1.2国内外研究的背景及发展情况 4

1.3 研究方法与手段 5

1.4 研究思路 5

二、互动体验设计理念 6

2.1互动体验的概念 6

2．2 互动体验展示形式在展会中的应用案例 6

2.2.1国内应用案例 6

2.2.2国外应用案例