摘要：随着经济全球化的不断深入,品牌已不再是单纯的产品标识。现代商业展示是品牌依托推广自身形象和文化，以推动消费力和加强品牌力的手段之一。消费者已经完全不仅仅满足于被动的接受传统展示陈列方式，更多的是需要更个性化及人性化的设计。49007

现代展示设计中，空间与陈列艺术是展示的基本要素，在某种程度上,可把陈列艺术比喻成展示的血肉，而空间则认为是展示的骨架。因此，设计师应格外注重空间、商品和消费者这三者之间的关系，强调消费者在过程中的体验、参与、交流。

不仅要单方面使用展示设计语言和手法营造符合品牌定位的展示环境，还要挖掘品牌文化和形象，品牌背后的故事，在目标市场上得到消费者的认可，使消费者找到情感归属感和文化认同感，从而成为品牌拥趸者。这无疑能够更好地促进消费增加商机，实现品牌的商业目的，品牌自身也更具有价值。

毕业论文关键字：展示设计、陈列、品牌、体验

PANCOAT brand children's clothing Product Design

Abstract: With the deepening of economic globalization, the brand is no longer a simple product identification. Modern trade show is one of the means to promote their own brand relying on image and culture, to promote the consumption of power and strengthen brand power. Now consumers have not fully satisfied with the passive acceptance of traditional display displays, more of a need to be more personalized and user-friendly design. 

Modern display design, display space and the basic elements of art is shown, in a way, can be likened to display art display of flesh and blood, but the space is considered to be demonstrated skeleton. Therefore, designers should pay particular attention to the relationship between space, and consumer goods between the three, emphasizing the experience of consumers in the process of participation and exchange.

Not only to the unilateral use of language and display design techniques to create a brand positioning in line with the display environment, but also to tap the brand image and culture, the story behind the brand in the target market has been recognized by consumers, so that consumers find emotional sense of belonging and culture identity, thus becoming the brand's fans. This is undoubtedly better able to promote increased consumption opportunities, and brand for commercial purposes, the brand itself more valuable.

Keywords: Display design, display, brand experience

目录

摘要 2

一、绪论 4

（一）研究的目的与意义 4

（二）国内外研究的背景及发展情况 4

（三）论文采用的研究方法与手段 6

（四）调研小结 6

（五）设计步骤 6

二、专卖店设计表现形式调研 8

（一）国内专卖店调研 8

（二）国外专卖店调研 9

三、Pancoat专卖店设计方案介绍 8

（一）概念策划 8

（二）设计定位 9

（三）设计构想 9

四、策划方案 10

（一）功能布局 8

（二）游线图 8

（三）专卖店设计说明