旺旺集团的业务流程管理与优化研究
毕业论文关键字: 流程；流程管理；流程优化
Want Want Group business process
management and optimization research
Abstract: MIT professor Michael Hammer (Michael Hammer) had such predictions in the 1990 s, "for enterprises in the 21st century, the process will be very critical. Excellent process will make successful enterprise distinguish with other competitors. "With the development of economic globalization and market competition intensifies, enterprise management environment constantly changing, requiring companies should not only pay attention to the cost of the product and production, but also pay attention to the quality of the product, listing the updating cycle of speed, and customer service. And the process is the lifeline of the enterprise, it determines the operational efficiency of enterprises, this will force the enterprise must to continuously optimize the old system of business process, to establish market-oriented, customer-focused, quick response process system and its operation mechanism, in order to improve the enterprise response speed to market information and customer requirements. This article will be fully familiar with want want group and analysis of existing business processes, based on the use of case analysis of its enterprise business process reengineering.
Key Words: Process; Process management; Process optimization
目录
一、论文研究背景介绍 1
（一）研究目的 2
（二）主要研究内容 2
（三）研究方法 2
二、业务流程管理概述 3
（一）业务流程管理的定义 3
（二）业务流程管理的本质 3
（三）业务流程管理与企业管理的区别 4
（四）业务流程管理的意义 4
（五）业务流程优化分析 5
1、 业务流程优化的原则 5
2、 业务流程优化的思路 5
三、旺旺集团业务流程管理介绍 6
（一）旺旺集团介绍 6
（二）旺旺集团的组织架构 6
（三）旺旺集团的战略目标 7
1、 经营理念 7
2、 经营目标 7
（四）旺旺集团的业务流程介绍 7
（五）旺旺集团业务流程案例分析 8
1、 客户次月销售预估”起源 8
2、 销售预估系统流程分析 8
四、旺旺集团业务流程管理现存问题分析 11
（一）缺乏横向沟通与协调 11
（二）部门间处理问题出现本位主义 11
（三）部门职责不清，工作关系混乱 12
（四）非增值流程多，沟通耗时费力 12