摘    要：伴随着国民收入的提高和对身心健康的重视，各种养生旅游悄然兴起，成为一种新的旅游新时尚。旅游业的关注点也从传统的休闲观光游转向养生游。我们国内对于养生旅游方面的研究也在逐渐深入。

为促进养生旅游的发展，本文从游客的视角出发，以养生旅游为对象，以浙江省丽水市为例，运用游客的感知价值理论对丽水的养生旅游进行具体化分析。指出养生旅游发展的现状和现存的问题。对养生旅游发展、养生旅游管理模式、旅游产品的的资源要求、以及养生旅游的市场定位进行了深入的探讨，以期为丽水养生旅游研究提供一种思路，并提出对策。

关键词：游客感知； 养生旅游； 丽水；感知价值理论

Abstract：With the improvement of national income and the emphasis on physical and mental health, all kinds of wellness tourism quietly rising, has become a new fashion of tourism.The tourism industry focus from traditional sightseeing tour to wellness tour.  Our domestic research on wellness tourism is also gradually deepening.

In order to promote the development of wellness tourism.From the perspective of tourists.taking wellness  tourism as the object, taking Zhejiang city of Lishui Province as an example, this paper uses tourists' perceived value theory to make a concrete analysis of the wellness tourism in Lishui. It points out the current situation and existing problems of the development of wellness tourism. This paper discusses the development of wellness tourism. The management model of wellness tourism.The resource requirements of tourism products and the market positioning of wellness tourism. In order to provide a train of thought for the study of wellness tourism in Lishui and put forward countermeasures.

Keyword: Tourist perception; wellness tourism; Lishui; tourists’ value perception 

目    录

1 研究背景 1

1.1养生成为旅游新时尚 1

1.2养生养老产业经济潜力巨大 1

1.3在游客感知的基础上改进养生旅游 1

1.4城市发展定位契合 1

2 国内外研究综述及相关理论 2

2.1游客感知研究综述 2

2.1.1国外游客感知研究 2

2.1.2国内游客感知研究 2

2.2养生旅游研究综述 3

2.2.1国外养生旅游研究 3

2.2.2国内养生旅游研究 3

3 丽水养生旅游现状概述 5

3.1丽水市概况 5

3.2旅游发展概况 5

3.3养生资源条件 5

3.3.1森林覆盖率高，空气清新 5

3.3.2水资源丰富 6

3.3.3养生资源优良 6

3.3.4民族优势明显 6

3.3.5黄帝养生文化与松阳道教养生文化 6

4 丽水市游客感知模型分析与评价 6

4.1问卷调查与设计 6

4.2问卷收集 7

4.3数据分析 7

4.3.1所用分析方法