苏州乡村旅游营销策略研究
毕业论文关键词：苏州 乡村旅游 营销策略
Research On Suzhou Rural Tourism Marketing Strategy
Abstract: In our country, the foreign enterprise management staff and civil servants are off about 124 days throughout the year, teachers' and students' annual leave are about 140 days, retirees are mostly unemployed at home, plenty of leisure time guarantees enough time for rural tourism .Due to the urban environment, work and life pressure, people who live in cities for a long time are eager to have a rural tourism , to experience nature's affinity and beauty, to relax themselves. Moreover, with China's infrastructure constructions have been improving and the traffic condition is getting better and better， rural tourism in China encountered a rare opportunity for development, so as to increase the cost of the major scenic spots of promotion and marketing. In 2012 ，800 million RMB is invested in the tourism promotion and marketing，however，the high cost of advertising does not necessarily bring the corresponding propaganda effect, but depends on the market positioning and marketing strategies and means of publicity. Tourism marketing has a strong modernity and sharp uniqueness, it needs to keep pace with the times. We must seize this period of the current development of China's tourism industry make a spurt of progress, to fully understand the characteristics of fresh tourism development, such as industrial integration, industrial agglomeration has become the focus of strengthening, to meet the various demand of tourism, tourist travel, preferred integrated tourism environment to change partial self, the pursuit of personalized tourism products and a series of means the method and practice of tourism marketing should rethink and summarize. In the 2.1 part of this paper ,it introduces the existing Suzhou rural tourism marketing strategy in detail, there are a few problems that can not be ignored behind the seemingly complete marketing system .Following principles of scientific planning，this paper，based on the current situation of marketing and the existing problems of Suzhou rural tourism， puts forward constructive suggestions for existing problem of the rural tourism marketing strategy.
Key Words： Suzhou city, Rural tourism, Marketing strategy
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