算盘文化的广告创意设计与推广
毕业论文关键词：算盘文化；概念广告；传播策略；创意表现
Abstract Abacus is the wisdom product of Chinese nation. It has a history of more than two thousand yeas in China. The long history also gave it precious cultural background. As one of historical and cultural symbol in China, it had played an very important part from the early Ming dynasty to the end of last century. And almost everyone could use it as calculation tool during that time. However, in 2001, the state council in order to reduce the study stress of the primary and secondary school students, the abacus was removed from the syllabus. Hence, abacus was gradually forgotten. On December 4, 2013, the United Nations educational, scientific and cultural organization in Azerbaijan declared "Chinese abacus" officially listed as "world intangible cultural heritage projects. Although abacus was listed, but it is still not be taken seriously, so we have to concern that if nothing changed in future, our children would only see it in museums and few people would be able to use the abacus. In order to keep the abacus and its culture. So, we choose this subject as our graduation project. And furthermore, in our project, the abacus and its culture will be expressed by visual methods. So as to further spread abacus culture, making more contemporary college students feel the abacus culture. Also it helps capture students' attention and improve the affection degrees of abacus. Even it will better inherit the traditional culture. This project is aim to study deeply the origin and development of abacus as well as the types and culture. Meanwhile, it could dig out the valuable information, so that we can formulate a series of the strategy on advertising communication and transmit the design plan to public. The whole advertising communication activity will be held through the online and offline. Based on the topic of abacus and spread it that would attract audiences' attention and make them join the discussion actively, then the future activities would be well prepared. The offline activities set off the topic so that it would attract more audiences' attention and more people would like to participate the activities. After that, we send the information to online, thereby, the online-offline spread of closure would be made. With combination of different media to maximize communication effect. At aspect of creativity is to make abacus culture visual, the core concepts in graphics is to let the audience more quickly to receive theme information, so as to improve communication effect.