摘要：技术学专业两年实行教育学大类招生，在 专业分流时部分同学因对专业不了解而不选择教育技术学专业。目前，互联网上 许多学校都已发布教育技术学宣传片。在此背景下，为表达对专业的热爱之情， 对专业教师的感恩之情，以及让同学们了解教育技术学专业，因而产生了制作《教 育技术学宣传片》的想法；并通过前期问卷调研方式明确《教育技术宣传片》制 作的必要性，以期提升教育技术学专业的知名度，以及教育技术人的专业认同感。 

通过对网上已有的《教育技术学宣传片》进行观摩学习、吸取精华，结合江 苏师范大学教育技术学专业特色、另辟蹊径，以独特视角展现教育技术人的情怀。 并且对 14、15、16 级 182 名江苏师范大学教育技术学本科生进行了《教育技术 学宣传片》观后反馈调查。调研结果显示：教育技术学专业本科生对本专业的专 业认同感有明显提高，《教育技术学宣传片》得到大家的普遍认可。 

关键词：教育技术学  专业认同感 宣传片 

Education technicaladvertising video

ABSTRACT：Education   in  broad edu cation enrollment  When piding the professional major, some stud ents will not choose educational technology because they get little knowledge about th is major. At present, many schools on the Internet have published educational technol ogy videos. In this context, in order to express the affection of the major, the gratitude of professional teachers, and let the students understand the professional education te chnology, the idea of producing "educational technology propaganda film" comes into being. The necessity of producing the film has been cleared through the questionnaire research methods before, with a view to enhance the visibility of educational technol ogy major, as well as the professional identity in education technology.

By observing the study and learning the essence of the online "educational techn ology propaganda film", the film shows feelings to educational technology from a uni que perspective combined with the characteristics of educational technology major in Jiangsu Normal University. At the same time, feedback survey has been done among 182 undergraduates in the year of 2014, 2015, 2016 in Jiangsu Normal University. Th e results show that the undergraduates of educational technology have a significant im provement in the professional identity of the specialty, and the "educational technolog y propaganda film" has been widely recognized.

Keywords:Education technical  ；professional identity ；video

目录

摘要 III

ABSTRACT IV

目录 V

1 教育技术学宣传片的可行性分析 1

1.1 灵感激发 1

1.2 问卷调查 1

1.3 宣传片制作要求 5

2 《教育技术学宣传片》设计目的 5

3 《教育技术学宣传片》的设计 5

3.1 教育技术学宣传片剧本 5

3.2 分脚本镜头 8

4《教育技术学宣传片》的开发 24

4.1 开发工具 24

4.2 视频拍摄 26

4.3 视频后期剪辑与完善 26

4.4 视频输出