人民币升值对电子产品进出口的影响与对策
毕业论文关键词：人民币升值，汇率机制，产品进出口，浮动汇率制，核心竞争力
Influence and Countermeasure of RMB Impression on Chinese Electronics Import & Export
Abstract: Influenced by economic and political environment from domestic and abroad, the appreciation of the RMB is facing great pressure. Exchange rates increasing sharply which brought great impact to the import and export market of our country. The electronic industry in China started late and the main business model is manufacturing which is a low profit industry. Along with the appreciation of RMB, cheap labor together with export tax rebates and other competitive advantages brought by the government's support policy has gradually been replaced. Under heavy pressure, how electronics industry to seize the opportunity, intensify the reform, take a deep root in economic recession has been a primary consideration of electronic enterprises. This article mainly analyzes the current situation of the development of electronic industry under the current background and solution from government, industry, enterprises. In addition, I made a comprehensive analysis of future direction of electronic industry.
Key words: RMB impression, exchange rate mechanism, import & export of products, floating exchange rates, core competences
目录
一、绪论 1
（一）研究目的 1
（二）研究意义 1
（三）研究内容 1
二、人民币币值现状分析 2
（一）人民币汇率机制的发展历史 2
（二）人民币汇率的发展现状 2
1. 各国对人民币汇率抱有的态度 3
2. 人民币汇率变动的影响因素 3
3. 国内政府所采取的的控制措施 3
三、电子产品的发展情况 5
（一）国内电子行业的发展历程 5
（二）国内电子产品的发展现状 5
1. 加工制造业 5
2. 高新技术产业 5
（三）中国电子行业发展的SWOT 分析 6
1. 电子行业发展的优势 6
2. 电子行业发展的劣势 6
3. 电子行业发展的机遇 7
4. 电子行业发展的威胁 7
四、人民币升值对电子产品进出口造成的影响 8
五、电子产品在人民币升值的大环境下的对策 9
（一） 政府对策 9
1. 对高新技术产品进行扶持和奖励 9
2. 建立健全电子产品的质量认证和监管机制 9
（二） 行业对策 9
1. 建立交流平台，及时发布国内外电子行业的动态信息 9
2. 鼓励支持强强联合，技术合作，寻求双赢 9
（三）企业对策 9
1. 建立有效的管理机制，在质量上严格把关 9
2. 加大对新型电子产品的研发，生产符合国外市场需求的产品 10