经济全球化背景下中国代购市场的机遇和危机
毕业论文关键词：经济全球化； 网络代购； 代购载体
Abstract
In this paper, the methods of questionnaire survey, based on the analysis of China's act as purchasing agency market, on the basis of current situation of the development of economic globalization is studied under the act as purchasing agency market opportunities and crisis in China, found that act as purchasing agency in China market development provide consumers with persified consumer demand, to provide employment opportunities for suppliers to promote the development of domestic enterprises, in the environment to promote the global development of international trade; In the act as purchasing agency products, act as purchasing agency involved in legal issues, act as purchasing agency faces challenges in such aspects as market regulation. And that to strengthen the consciousness of consumers and risk prevention, to establish perfect the reasonable system of e-commerce laws and regulations, perfect the related specification and standard operation, innovation incentive industry transformation.
Keywords: Economic globalization; Purchasing; Purchasing agency carrier
目 录
摘 要 I
Abstract II
一、引言 1
二、中国代购市场的现状 2
（一）交易规模扩大 3
（二）代购商品多样化 3
（三）海淘族人数剧增 4
（四）代购商竞争激烈 4
三、中国代购市场的机遇和危机 4
（一） 中国代购市场的发展机遇 4
（二） 中国代购市场的危机 7
四、网络代购的载体—B2C电子商务 9
（一）B2C电子商务与中国代购市场 9
（二）B2C电子商务的信用问题 10
五、中国代购市场的发展对策 12
（一）加强消费者维权意识及风险防范 12
（二）建立完善合理的电子商务法规体系 12
（三）完善行业相关规范及操作标准 13
（四）激励行业创新转型 13
参考文献 15
致谢 16
附录 调查问卷 17
经济全球化背景下中国代购市场的机遇和危机
一、引言
中国在融入经济全球化的浪潮中，对外贸易非常迅速，近些年来通过B2C电子商务平台踊跃而起的海外代购在近些年来几乎占据了年轻一代的生活圈。海外代购是一种为了满足消费者需求，将国外比国内销售价格更低的或者国内没有的“洋产品”带回国的贸易方式。海外代购日渐火热，虽然氛围光鲜华丽，但也难以掩盖其游走于利与罚边缘背后诸多的不确定因素。借此本文将深入分析经济全球化背景下中国代购市场所面临的机遇和挑战，对本课题的研究，有利于深化诸如迈克尔•波特的竞争优势理论，大卫•李嘉图的比较优势理论等经济学理论的研究.也有利于在实践上指导中国代购市场在国际贸易市场中的发展