摘要：中国居民涉外旅游，即中国居民出境游，已然成为了全球旅游市场的重要组成部分，对我国的经济增长乃至促进全球经济互通产生了很大的影响。但最近发现，旅游服务贸易发展由于其快速的发展，让人们开始引起重视，出境游的现象增加，出境游引发的消费，使我国旅游服务贸易出现很大的逆差缺口，并且时时威胁着国内旅游服务市场，旅游服务在促进经济增长的同时，所带来的一系列问题将会在今后的日子里影响旅游行业的健康发展，对国民经济的可持续发展战略也有很大影响。因此本课题研究中国涉外旅游服务贸易市场及其调控策略意义重大，致力于科学的分析中国涉外旅游服务贸易的影响因素，把握旅游服务贸易发展中的机遇，预测将会面临的困难，对整个国家的服务贸易有很大的意义。本课题研究内容主要在于分析我国涉外旅游市场分析，游客对涉外旅游的看法和行为以及对旅游市场调控策略的研究并提出建议。课题的研究方法为，通过相关网站的官方权威数据搜集结合实际调研并作出分析，加上亲身体会和想法得出结论。课题最终结论主要为，尽快加强国内旅游市场的监管，出台相关法律法规，约束旅游市场中商家不正当行为，提高我国旅游市场综合素质继而提升市场影响力，吸引更多外国游人的同时，保证国内游客不会大幅度流失，拉动内需最终增加旅游服务贸易收入，实现经济可持续发展。80343

毕业论文关键词： 涉外旅游服务；旅游服务贸易市场；旅游市场分析；旅游市场策略

Market analysis and market regulation of China's foreign tourism service trade

Abstract: China resident foreign tourism, namely China outbound residents, has become an important part of the global tourism market, has great influence on China's economic growth and promote global economic exchange。 But in recent years, the rapid development of tourism service trade have to arouse our attention, outbound tourism accounted for expanded year by year。 China's tourism service trade a huge deficit, threatening the domestic tourism service trade market, while promoting economic growth, the impact of sustainable development and healthy development of a series of structural problems will affect the tourism industry and the national economy。 So this research Chinese foreign tourism service trade Easy to market significance and control strategy of major influencing factors, committed to the scientific analysis of China foreign tourism service trade, grasp the development of tourism service trade rules, are of great significance to the entire national economy。 The research content mainly lies in the analysis of China's foreign-related tourism market, put forward suggestions and behavior of foreign tourists and to the tourism market regulation strategy and effect, promote the development of China's tourism service trade and on the economic level。 The research methods of the subject, through the relevant official website authoritative data collection with the actual research and analysis, combined with personal experience and thought Class concluded。 The final conclusion is that as soon as possible to strengthen the domestic tourism market supervision, the introduction of relevant laws and regulations, business misconduct constraints in tourism market, improve the overall quality of China's tourism market and enhance the market influence, attract more foreign visitors at the same time, to ensure that domestic tourists loss greatly, stimulating domestic demand ultimately reduce the tourism service trade deficit。 To achieve sustainable economic development。

Key Words:  Foreign tourism service;Tourism service trade market; Tourism market analysis； Tourism market strategy

目  录

一、绪论