摘要：电子商务对河南省外贸企业的影响巨大。近几年，跨境电子商务已经成为河南省外贸企业国际贸易发展的新契机。在电子商务背景下，对河南省外贸企业的国际贸易现状展开分析，并且提出了河南省外贸企业跨境电子商务建设中存在的问题，未积极参与跨境电商业务、缺乏海外营销能力、不重视海外市场信息，局限在了本土等等。针对这些问题提出了积极参与跨境电商业务，强化海外营销能力、打造信息平台，把握海外市场信息等对策建议。以上分析，有助于促进河南省外贸企业在电子商务背景下的进一步发展。83610

毕业论文关键词：跨境电商；信息平台；海外市场

Study on the Problems of the Development of Foreign Trade Enterprises in Henan Province under the Background of E-commerce

    Abstract: E-commerce has a huge impact on foreign trade enterprises in Henan province。 In recent years, the cross-border e-commerce has become a new opportunity for the development of international trade of foreign trade enterprises in Henan province。 In the context of e-commerce, this paper analyzes the situation of international trade of foreign trade enterprises in Henan province, and puts forward the problems that exist in the construction of enterprises’ cross-border e-commerce in Henan。 Not actively being involved in cross-border business; lacking of capabilities in the overseas markets; paying little attention to the information of the overseas markets; being confined to the local and so on。 To solve these problems, some suggestions such as being actively involved in cross-border e-commerce, strengthening the capabilities in the overseas markets, building information platform, grasping the information about the overseas markets are put forward in this paper。 The analysis mentioned above will help to promote further development of foreign trade enterprises in Henan province under the background of e-commerce。

    Key Words：cross-border e-commerce; information platform; overseas markets

目    录

摘  要 1

Abstract 1

一、相关理论概述 2

（一）国际贸易中的电子商务概述 2

（二）电子商务对于国际贸易的积极作用 3

二、电子商务背景下河南省外贸企业的发展现状 4

（一）河南省外贸企业电子商务的发展背景 4

（二）河南省外贸企业电子商务的发展规模 5

（三）河南省外贸企业跨境电子商务发展中存在的问题 5

三、河南省外贸企业电子商务发展中的问题 7

（一）未积极参与跨境电商业务 8

（二）缺乏海外营销能力 9

（三）不重视海外市场信息 10

四、河南省外贸企业在电子商务发展中的对策 11

（一）积极参与跨境电商业务 11

（二）勇于进取，强化海外营销能力 11

（三）打造信息平台，把握海外市场信息 12

参考文献 13

致谢 14

电子商务背景下河南省外贸企业发展问题研究

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