The Cultural Implication of Chinese Color Word “Red”
Abstract:The color word “red” is widely used in our daily communication. In
addition to the basic color sense, it is also endowed with rich cultural connotations in the Chinese cultural background. This article will analysis the original meaning of the word, comb its development etymologically and investigate the cultural roots of its extended meaning. Meanwhile, by comparing the different significances between English and Chinese, we will further explore the psychological and cultural differences which are reflected by the word “red”. The conclusions will have practical significance in improving the cross-cultural awareness in the Chinese teaching.
Keywords: Red; Cultural Connotations; Cultural Reasons
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