摘要:随着Web2.0时代的到来和限娱令的推出后，很多电视综艺节目将主要阵营开始转向互联网，视频网站的自制节目如雨后春笋一般涌现，甚至开始赶超电视综艺类节目。如何提高网络自制节自的竞争力从而在激烈的互联网竞争中占有自己的一席之地，成为摆在各家视频网站面前的重要问题。文章首先概述了网络视频自制节目的发展现状和全方位脱口秀综艺节目《暴走大事件》的节目概况，接着论述了我国网络视频自制节目目前的发展过程中的四个困境，有内容千篇一律、节目质量低、合作程度低、宣传度不足等困境。然后从节目形式、对受众的满足程度、资源利用度和宣传力度等方面分析《暴走大事件》四个成功因素，最后从《暴走大事件》借鉴了节目辨识度、细分用户群、视频分享最大化和相关衍生产品的宣传度四个方面对我国网络视频自制节目的借鉴意义，以促进视频网站节目的健康、长远发展。50109

毕业论文关键词:网络视频 自制节目 《暴走大事件》 

The Analysis Of Successful Case About Original Programming Of Network Video ——the "Runaway Big Event" Case

Abstract:With the advent of WEB2.0 era and after the”limit entertainment order" launch, a lot of TV variety show shifted their main business to Internet,many self-made network shows sprang up. The network show even started overtakes the TV prog-rams. Therefore, In order to hold the market in internet fierce competition they need  to know how to improve their homemade network show competition ability; this is an important issue for each video website. The essay will first deal with the present situa-tion of the homemade network video frequency program and talk about talk show na-med “runaway big event”. Then it discusses four dilemmas that exist in the process of homemade network show. They are such as nothing in the story changed, quality is lo-w; the cooperation is at a low degree and insufficient promotion etc. Then analysis“r-unaway big event” success factors from four aspects. They are programming forms,   the level of audience's satisfaction, the degree of resource utilization and the publicity. In the end, talk about the “runaway big event” can be used for reference by our coun-try analysis how to make success homemade network show. We can learn it from four aspects: recognition of the show, segment the user base, maximize the video sharing and promote related products. I believe this study will help our video sites' developm- ent with longterm.

Keywords:Network video；House program；Runaway big event

目    录

摘    要 1

Abstract 1

一、 网络视频自制节目的发展现状及《暴走大事件》概况 2

（一）网络视频自制节目发展现状 2

（二）《暴走大事件》概况 3

二、我国网络视频自制节目目前的困境 4

（一）节目繁殖过快，内容千篇一律 4

（二）一迎合受众，节目信息质量低 5

（三）内部竞争激烈，合作程度低 6

（四）各节目较为独立，宣传力度不够 7

三、《暴走大事件》成功因素分析 7

（一）节目的展现形式具有独创性 8

（二）对受众的“使用与满足”的运用有度