2。1。 The Origin and Development of Business Advertisements

In the late primitive society, with the development of productive forces’ level and the appearance of surplus goods, people use some ancient advertisement forms to inform others for the convenience of commodity exchange。 And then business advertisements came into being。 Early business advertisements can be traced back to the original advertisement forms such as oral, hawk and the exhibition of object in the late primitive society。 The development of business advertisements was generated from the invention of printing and appearance of newspaper。 The invention and using of printing promoted the development of business advertisements。来自~吹冰、论文|网www.chuibin.com +QQ752018766-

Adverting campaign specialized from the United States。 In 1841, Palmer brothers opened the first advertisements agency in Philadelphia, and they sold adverting space for newspapers and called themselves “newspaper advertisements agent”。 It is the birth of the advertisements agency industry。 Then around 1890, Ayer focused the key point on company management on customer service, he stood on the customer’s position to bargain with the newspaper to help customers specify advertisement strategy and planning, design, writing advertisement copy。 Ayer’s behavior was praised by customers and promoted the development of business advertisements and what’s more, Ayer’s advertisement agency has been called the “pioneer of modern advertisements”。 With the generation of broadcast advertisements, the advent of television and television advertisements, advertisement industries have been developed in a high speed。 This phenomenon contributes the development of business advertisements and the role of business advertisement is very important today。 It is common to see that more and more companies use business advertisements to propagandize their products and people can find the hidden enterprising culture which is exist in business advertisements。 According to the importance of business advertisements people compare the different enterprising cultures between China and the West。