SoLoMo营销模式大学校园代理中的应用(2)
Chapter 5 Suggestions for Campus Agents 24
5.1 Suggestions from the Aspect of “Social” 24
5.1.1 Collecting “Likes” and Forwarding in Wechat Moments 24
5.1.2 Word of Mouth Sharing Platform 25
5.1.3 Wechat Public Platform 25
5.2 Suggestions from the Aspect of “Local” 26
5.2.1 Local Group Purchasing 26
5.2.2 Shipping and Sharing Based on the Smart Phone Positioning 26
5.2.3 The Local Living Information and the Classification of Information Services 27
5.2.4 The Diversification of E-commerce Business Model Dominated by Location 27
5.3 Suggestions from the Aspect of “Moblie” 28
5.3.1 Wechat Wallet and Alipay Wallet 28
5.3.2. Red Packets 29
Chapter 6 Conclusion 30
References 32
Appendix 34
The Application of SoLoMo in Campus Agency at JSNU
Chapter One Introduction
1.1 The Development of Domestic Mobile Internet
The development of domestic mobile Internet includes the rapid development of mobile Internet, the popularity of social software and e-commerce mobile shopping market developments.
1.1.1 The Rapid Development of Mobile Internet
In January 2015, China Internet Network Information Center (CNNIC) released the “35th Statistical Report on Internet Development in China” (hereinafter referred to as the "Report"). According to the report (CNNIC, 2015, 28) as of December 2014, the scale of China's mobile phone users reached 557 million, representing an increase of 5672 people by the end of 2013. Internet users in the proportion of people using mobile Internet increased from 81.0 percent in 2013 to 85.8 percent, a figure much higher than the number of Internet users using other devices to the Internet. Using the mobile Internet has gradually developed into the mainstream trend.
1.1.2 The Popularity of Social Software
In the three categories of social software, the overall coverage of up to instant messaging users, followed by social networking sites, and finally microblogging. Instant messaging (IM) coverage of total Internet users reached 89.3%, instant communication tools has been one of the important users of Internet software, traditional chat tool QQ, Ali Want, etc. is an important tool for users of Internet communication in recent years. With the rapid development of mobile Internet, mobile devices for the launch of mobile instant messaging tool (Mobile Instant Messaging, abbreviated MIM) quickly spread. (CNNIC, 2014, 6)
1.1.3 E-commerce Mobile Shopping Market Developments
By 2014, the development of business software mobile commerce application in China broke out. Annual growth in mobile phone online shopping, mobile payment, and mobile banking is respectively 63.5%, 73.2% and 69.2%, far exceeding the growth rate of other mobile applications. And the annual growth of users in 2014 of mobile travel bookings, whose development long slowed, reached 194.6 percent, the most rapid growth of mobile business class applications. With the information of national recreation system, the development of travel booking by mobile phone has entered a new stage. (IResearch, 2015)
1.2 The Development of Campus Agency in Recent Years
In recent years, the development of campus agency is particularly rapid. Now there are more than 3,180,000 related results of “campus agency” in Baidu. Some of these recruiters are large manufacturers, some of which is a store owner or personally owned sources (the whole unknown). And one type is called procurement service.
Baidu Encyclopedia explains “procurement service” in this way: “Procurement service is that you need to find someone to help buy goods because you cannot buy this product at local. Or the local prices are more expensive than in other regions. Or it can save the cost of personal time that asking for help to buy and offer delivery.”
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