中国与美国的商务礼仪差异(2)
Chapter Three Business Etiquette between China and America 10
3.1 Business Dressing Etiquette 10
3.1.1 Men 10
3.1.2 Women 11
3.2 Business Greeting Etiquette 12
3.2.1 Greeting Style &Topic 12
3.2.2 Address & Title in Business Introduction 13
3.3 Business Banquet Etiquette 15
3.3.1 Types of Banquet----Chinese Meal vs Western Meal 15
3.3.2 Food Preference 16
3.3.3 Table Manner 16
3.3.4 Eating Tools 17
3.3.5 Dining Atmosphere 18
3.4 Business Negotiation Etiquette 19
3.4.1 Making Appointment 19
3.4.2 Business Cards 20
3.4.3 Negotiation Personnel Choosing 21
3.4.4 Communication Style 21
3.4.5 Body Language 22
3.5 Business Gifting Etiquette 24
3.5.1 Attitude towards Business Gifting 24
3.5.2 Sending and Receiving Gifts 24
3.5.3 Gifting Taboos 25
Chapter Four Reasons of Differences in Business Etiquette 28
4.1 Views of Values 28
4.2 Concept of Time 29
4.3 Thinking Mode 29
Chapter Five Conclusion 31
5.1 Summary of the Study 31
5.2 Limitations of the Study 31
5.3 Suggestions for the Further Studies 32
References 33
Business Etiquette between China and America
Chapter One Introduction
This chapter serves as an introduction to the organization of the present paper in which both the significance of and the need for the study of business etiquette between China and America are also considered.
1.1 Need for the Study
Traditional studies on business etiquette are often from the connotation of etiquette itself. Some researches focus on business etiquette’s basic definition, principle and its specific application in certain business occasions. Actually, these studies leave out one thing that globalization has made modern economic and cultural communication so intensive that cross-cultural business communication has also become an inevitable trend that can never be stemmed. Business etiquette, as an important factor affecting communication, is a set of behavior standards people have to observe in their daily business practice, as well as an inseparable communication tool in modern business activities. Business people from different countries who usually observe different business etiquette might encounter pergences and conflicts in communication, so it is urgent to study business etiquette from the angle of cross-cultural communication.
In recent years, attention has been focused on business etiquette differences between different countries such as Sino-Japanese, Sino-European and Sino-American. After China’s accession to WTO and other international organizations, business communication between China and the West is becoming more and more frequent, especially the Sino-American business. Under the background of cultural persity, it’s of great significance and necessity of learning and understanding other countries’ business etiquette. China and America, respectively as world’s biggest developing country and world’s biggest developed country, are both playing their own parts in the world economy. However, business people from two countries usually have different cultural backgrounds like values, concept of time, diets and behaviors. As a result, disputes and pergence will lead to the failure of business practice and these problems can’t be ignored. Studying the differences in business etiquette between two countries enables us work out the solutions and strategies for tackling these problems.
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