目的论视角下化妆品广告的英汉翻译分析
毕业论文关键词：目的论；化妆品广告；翻译方法
Abstract With the development of economic communication, a great number of international cosmetics spring into Chinese market, becoming a significant part in women’s daily life. Then, translation of cosmetic advertisement turns out to be more important. A successful translation of cosmetic advertisement can provide the information and effects of products, attract consumers’ attention, persuade them to purchase and build good company image. Under the guidance of Skopostheorie, this paper finds out key factors and translation methods in cosmetic advertisement translation, by comparing the international cosmetic advertisements with their Chinese and English translation versions. The four factors are the role of the target receivers, intended functions of target text, cultural persity and consumer psychology. The translation methods include transliteration, literal translation, free translation and adapted translation. Hopefully this paper will be beneficial to the translation of cosmetic advertisements.
Key words: Skopostheorie; Cosmetic advertisement; Translation methods
Analysis of E-C Translation of Cosmetic Advertisements in Light of Skopostheorie
Contents
摘 要 i
Abstract ii
I. Introduction 1
II. Introduction to Skopostheorie 1
2.1 The Brief Introduction of Skopostheorie 1
2.2The Requirements for Translators under the Skopostheorie 2
2.3The Functions of Cosmetic Advertisement under the Skopostheorie 2
III. Factors Considered in Cosmetic Advertisement Translation 4
3.1 The Role of the Target Receivers 4
3.2 Consumer Psychology 5
3.3 Intended Functions of Target Text 6
3.4 Cultural Diversity 7
IV. Translation Methods under the Guidance of Skopostheories 8
4.1 Transliteration 9
4.2 Literal Translation 11
4.3 Free Translation 13
4.4 Adapted Translation 14
V. Conclusion 16
Bibliography 17
Acknowledgments 18
I. Introduction
With the development of the reform and opening up, a growing number of famous international brands coming into Chinese market, have become an important part in our daily life. However, the international cosmetic companies have to pay close attention to the introduction of their products to the potential consumers so as to build up a good brand image in distant lands. It is not difficult to find that a piece of successful cosmetic advertisement plays a crucial role in this progress. Appropriate translation version of a cosmetic advertisement not only can provide information of a product, but also can attract consumers’ interests and persuade them take action to purchase.
In this paper, the author analyzes the cosmetic advertisement translation under the guidance of Skopostheorie. This paper plans to do some research on the cosmetic advertisement so as to figure out the factors, which influence the process of translation and try to find the proper translation methods under different circumstances. This paper is made up of five parts. The first part is the introduction. The second part focuses on Skopostheorie. The third part analyzes the factors involved in cosmetic advertisement translation. In part four, the author discusses the four translation methods: transliteration; literal translation; adapted translation and free translation. The last part is the conclusion.
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