广告英语中的语言特点分析(2)
4.2.5Common Elliptical Sentence 9
4.3 Rhetoric Features 9
4.3.1Pun 9
4.3.2Personification 9
4.3.3Metaphor 10
4.3.4Rhyme 10
4.3.5Antithesis 11
V. Conclusion 11
Bibliography 14
Acknowledgements 15
Ⅰ. Introduction
Our lives are filled with advertising. As potential consumers, we are completely filled with various kinds of products or service information from various media including newspapers, television, magazines, posters and Internet, radio, ect. Advertising is significant in commercial activities, especially in the increasingly perse forms of communication media era. A successful advertising stimulates consumption and helps sales activities bring huge benefits of growth. With the development of China’s market economic and the expansion rapidly of foreign economic relations, advertising promote the progressive development of export sales and develop an important ways of overseas markets. Therefore, the master of modern writing and characteristics of business English language can help us create the right business English advertising. Advertising offers an interesting service to people. Advertising also tells the consumer that what is a specific product 、brand or service should do when it is used to help people to understand and measure experience with the products and services that people uses. On the other hand, advertising can promote sales and profit by making people aware of products, service and ideas. Finally, advertising is one of the major force which helps improve the living standard of around the whole world. Combined with all these communicational, marketing and social functions, advertising becomes inseparable in the modern world.
Of course, English advertisements have become important means of communicating ideas, demonstrating a variety of linguistic features of its own. This study attempts to examine these features at the lexical, syntax and rhetoric. Therefore, the author hopes this paper could offer some help to advertisement creators and learners of language.
Ⅱ.The Definition of English advertisements
2.1Definition of Advertising
To give the definition, goods operators or services offer bear the cost for introducing their commercial products and provided service directly through certain media and various forms. Now advertising has become China's economic accelerators for development, but also to promote international trade, increase foreign exchange, and expand the audience’s vision.
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