摘要：本文在农户视角下，基于logistic模型，对来自江苏省泰州兴化市4个行政村共120份问卷数据进行实证分析，探讨农户对涉农企业提供的农技服务的满意程度及其影响因素。研究结果表明：农户的年龄、文化水平对总体满意度评价影响显著，主要表现在：年龄和文化水平与总体满意度呈正相关，农户性别对满意度总体评价影响较不明显；推广行为方面，企业提供的咨询服务质量，对总体满意度评价显著；推广内容方面，企业提供的土壤改良技术、机械耕种技术对总体满意度影响显著。在此基础上，对完善“公司+农户”农技推广模式拟提出建议如下：合理定位推广对象，完善推广体系；强化农户主体地位，注重咨询服务；协同高校科研创新，优化推广内容；巩固推广服务公益性，创新推广模式。42571

毕业论文关键词：农业技术推广；涉农企业；农户；绩效水平

Research on Performance Evaluation of Agricultural Technology Extension in Agriculture

——related Enterprises Based on Farmers' Perspective A Case Study of Xinghua, Jiangsu

Abstract： Based on the logistics model, this paper analyzes the data of 120 questionnaires from four administrative villages in Xinghua, Taizhou, Jiangsu,and talks about the influencing factors of farmers' on agricultural service provided by agriculture-related enterprises. The results show that the age and cultural level of farmers have a significant effect on the overall satisfaction evaluation. The age and cultural level are positively correlated with the overall satisfaction, and the effect of the peasant's gender on the overall evaluation of the satisfaction is less obvious. In the promotion of behavior, the quality of the consultation service provided, the overall satisfaction evaluation is significant; to promote the content, the enterprise to provide soil improvement technology, mechanical farming technology on the overall satisfaction of the significant impact. On this basis, to improve the agricultural technology promotion model proposed to be as follows: a reasonable positioning to promote the object, improve the promotion system; strengthen the status of farmers, pay attention to advisory services; collaborative university research and innovation, optimize the content.

Key words: Agricultural Technology Extension；Agriculture -Related Enterprises；Farmer；Performance

目  录

摘要1

关键词1

Abstract1

Key words1

引言2

（一）研究背景2

（二）研究意义2

1．理论意义2

2．现实意义2

（二）研究内容2

1．研究内容2

2．研究方法3

3．技术路线3

4．创新点与不足4

（1）可能的创新点4

（2）可能的不足4

一、理论基础5

（一）农业技术扩散理论5

1．农业技术扩散内涵 5

2．技术扩散相关理论与模型5

3．农业技术推广6

（二）农业科技成果转化理论6

1．科技成果选择6

2．科技成果采用6

（三）绩效管理理论6

1．绩效管理内涵6

2．绩效评估方法7

二、相关研究综述8

（一）我国农技推广起源于发展8

（二）我国农技推广绩效评8

1．关于以政府为推广主体推广模式绩效评价8

（1）政府主导的不同推广组织绩效评价研究8

（2）推广行为对推广绩效影响关系研究9

（3）推广形式与推广内容对绩效评价影响关系比较研究9

2．以其他推广主体推广模式绩效评价研究9

（三）推广模式创新研究9

1．基于农户技术需求导向9