网络保险营销的发展模式分析
毕业论文关键词:网络保险； 信息技术； 发展模式
Abstract
With the continuous growth of national economy, the development of Internet economy, Internet insurance also under the tide of the development of network economy developed rapidly. Network insurance can not only broaden the sales channels, but also can save cost, reduce operating costs involved. Can help customers through a network of this channel is more and more convenient to choose their own insurance products. Therefore, under so many advantages, the next target network is the inevitable development of insurance industry in our country. To develop network market, attract online customers, establish the network insurance to improve web site, has become the new challenges faced by insurance companies. Internet insurance in developed countries are B2C, B2B two models. B2C can be pided into the insurance company website, the third party insurance supermarket website and Internet financial supermarket in three forms; the B2B mode can be pided into the Internet market risk and risk of two types of Internet auction. China's Internet insurance has experienced the rise, development and maturing process in recent 20 years. From a macro point of view, this process can be categorized into four periods, the main mode of insurance company website and third party insurance supermarket site, carrying and cooperation. Development of Internet finance has brought new opportunities for the Internet insurance market in our country, but must be aware of the current situation of the development conditions and based on the Internet. the insurance market of our country at the present stage is still facing great challenges. Only clearly aware of these problems, and play the role of industry initiative to solve these difficulties, to ensure that the Internet insurance market in China to fully meet the needs of the times, the development in the new historical period, overall health
Key Words： Internet insurance； information technology； prospects for development
目 录
摘 要 I
Abstract II
一、我国网络保险发展现状及存在的主要问题 1
（一）我国网络保险的发展背景 1
（二）我国网络保险的发展现状 1
（三）我国网络保险发展模式面临的主要问题 3
二、国外网络保险发展的经验借鉴 4
（一）国外网络保险的发展历程及特点 4
（二）国外网络保险发展的营销模式 5
（三）国外发达国家网络保险发展模式的特点 5
（四）经验总结 6
三、网络保险发展模式的SWOT分析 6
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