孩子年龄对家庭旅游目的地选择的影响研究
毕业论文关键词：孩子年龄；家庭游；因子分析；选择偏好
ABSTRACT
This article selects 18 years and younger families with children in Nanjing as the subjects studied factors when they choose to travel to be considered, these factors do some of factor analysis and ANOVA, using questionnaires, Social Science ---- SPSS common measurement tools to scale, statistically different levels of analysis, to extract the common factors, and then analyzed according to the child's age, demonstrating the family traveling because of the different ages and bring the different effects.
The results indicate the different ages of the children in family outings conditions have a significant impact. At present domestic and international research that found that children mainly family outings catalysts are generally based on the child's parents free time to take them time to adjust their travel these problems, but there is no specific incomplete statistics from choosing their travel destinations and experiences, lack of targeted recommendations. This article also classified according to various aspects of the child's sex, and 18 years and minor children and children of the following age own behavioral preferences and ideas, as well as children have idle time, the final overall analysis derive conclusions and propose effective suggestions.
Keywords：Child's age；the destinations of the trip；factor analysis；preference
目 录
第一章 绪论 1
1.1研究的背景和意义 1
1.2国内外研究现状 1
1.3研究内容 2
1.4研究思路和方法 2
1.4.1研究思路 2
1.4.2研究方法 2
第二章 相关概念和理论基础 4
2.1相关概念 4
2.1.1家庭旅游 4
2.1.2旅游目的地 4
2.1.3旅游决策 4
2.2理论基础 4
2.2.1家庭结构与消费行为理论 4
2.2.2家庭旅游决策理论 5
2.2.3旅游目的地选择偏好理论 5
第三章 孩子年龄对旅游目的地影响的实证研究 7
3.1 问卷设计思路 7
3.2问卷总体情况分析 7
3.2.1总体样本情况 7
3.2.2本影响因素的描述性统计 10
3.2.3样本的信度和效度分析 11
3.3因子分析 11
3.4单因素方差分析 15
第四章 家庭旅游目的地的营销策略 20
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