摘要：随着我国经济发展进入放缓的阶段，就业难已经成为了我国政府迫切需要解决的问题。大学生自主创新创业是解决就业问题的有效办法,大学生创业既能够有效解决就业问题，还能够直接影响我国自主创新能力的水平。笔者通过对以往文献的研究整理，总结了24个影响大学生创业失败的相关因素，从而编制了一份关于影响大学生创新创业项目失败的关键因素的调查问卷，对大学生进行抽样调查。对调查问卷得来的数据使用SPSS20。0软件对影响创新创业失败的因素进行因素分析，总结影响大学生创业失败的关键因素，进而得出结论。基于得出的结论笔者提出对于大学生创业失败的因素的预防及规避措施，希望能给准备创业或已经开始创业的大学生提供一定的参考价值，使之在创业的路上不走或少走弯路。81838

毕业论文关键字：互联网+；大学生创新创业；项目失败；关键失败因素；实证研究

An Empirical Study on the Key Factors of the Failure of College Students' Innovation andEntrepreneurship Project under the Background of Internet

Abstract: With the slowdown in China's economic development stage, theemployment problem has become an urgent need to solve the problem of our government。 How to solve the difficult problem of employment, college students innovation and entrepreneurship is an effective solution。 College students can not only effectively solve the employment problem, but also to a certain extent, improve the level of China's independent innovation capability。 On the basis of reviewing the relevant literatures, the author summarizes the relevant factors that affect the failure of college students, and draws up a questionnaire on the key factors that affect the failure of college students' innovation and entrepreneurship projects, and conducts a sample survey on college students。 The data of the questionnaire were analyzed by SPSS20。0 software to analyze the factors that affected the failure of innovation andentrepreneurship, summarizethe key factors that affect the failure of college students, and then draw the conclusion。 Based on the conclusion, the author puts forward the prevention and avoidance measures for the failure of college students' entrepreneurship, hoping to provide some reference value for the students who are ready to start their own business or start their own business。

Key words: Internet +;CollegeStudents Innovation and Entrepreneurship; Project Failure; Key Failure Factors; Empirical Research

目  录

一、绪论 1

（一）研究的背景 1

（二） 研究的目的与意义 1

（三） 研究流程 1

（四） 研究的特色之处 2

二、文献综述 4

（一） 国内研究现状述评 4

（二） 国外研究现状述评 4

（三） 影响大学生创业失败因素的相关研究 4

三、研究模型与假设 5

（一） 研究的模型 5

（二） 研究的假设 5

1、 政策因素构面 6

2、 经济因素构面 6

3、 技术因素构面 6

4、 个人特征因素构面 6

5、 社会环境因素构面