大数据对消费市场的影响分析
毕业论文关键词 大数据 消费市场 影响分析
Title Impact Analysis to Big data on Consumer Market
Abstract Big Data applications caused considerable influence and impact on our lives. In this paper, big data and characteristics of big data are analyzed and explained from different aspects. Analysis of big data to the entire community and our lives impact and shock, further clarify the impact of big data on the consumer market. And characterized by a large consumer market data information needs features analysis, analysis of Google, Alibaba, Facebook and Sina and other representative of a large enterprise application data, include the specific impact of big data on the consumer market. Finally, the coping strategies and new directions should refer as decision makers under the big data background.
Keywords big data consumer market impact analysis
目次
1绪论·······1
1.1问题源起·······1
1.2大数据的出现背景····1
1.3大数据的概念····2
1.4大数据的特点······3
1.4.1大数据的种类和构成······3
1.4.2大数据的特征·····4
2大数据的应用······7
2.1大数的经济价值分析····7
2.2谷歌的大数据战略····9
2.3阿里巴巴的大数据战略······9
2.4大数据在社交网络上的应用····10
2.4.1Facebook的大数据应用·····10
2.4.2新浪的大数据应用······11
3大数据对消费市场的影响····12
3.1大数据对消费市场的积极影响·····12
3.1.1通过大数据降低信息不对称程度······12
3.1.2利用大数据降低消费成本······12
3.1.3大数据对创新提供依据······13
3.1.4提高了消费行为的网络化程度······13
3.2大数据可能造成的消极影响·····14
3.2.1数据获取和使用的货币化······14
3.2.2大数据应用过程中的隐私问题······14
3.2.3决策行为程式化······15
4大数据背景下的决策分析····16
4.1利用大数据进行决策·····16
4.2数据的合理收集和使用·····17
结论······18
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