媒体融合背景下“台网一体化”模式探析
现阶段，只有新媒体和传统媒体不断加强合作当中的融合度，互通有无，取长补短，从广度和深度都实现一体化从而达到共赢的状态，才能使自身取得更大的发展，为用户带来更多的利益，才能获得更大的效益。
毕业论文关键字：全媒体 媒介融合 台网一体化 电视媒体 新媒体
Abstract：Cooperate to win-win, in recent years, with the development of science and technology changes with each passing day, media communication means to continuously improve and enhance. The Internet as the main rely on a variety of new media, to television, radio and newspapers as a representative of the traditional media has brought strong pressure of competition. Throughout most of the media in the history of the development of this field, we have reason to believe that, for the traditional media, it is an opportunity and a challenge. Traditional TV media conditioned by their system and the causes of the lack of the talents, compared with the commercialization of new media, the lack of inherent flexibility. Although the new media represented by Internet, flexibility and interaction of timeliness is much more than traditional media, but, we can also see the Internet as the main body of new media in the process of the development of today's lack of mature production team, at the same time also faces a shortage of funds and reserve major development problems such as lack of technical support, these areas have led to drop the traditional media and new media. So, a great progress from the new media have been actively seeking its own orientation, and as opposed to traditional media is under a strong offensive gradually shift from the original competition and new media integration step by step. In today's media environment, summary, we found that the media mergence after a hard exploration and initial, after \"network linkage\", \"network interaction\" after development for today's \"network integration (integration)\" the new high tide.
At present, only by strengthening the cooperation of new media and traditional media constantly alignment, as well as exchange of needed goods, complement each other, the integration of everything from the breadth and depth, so as to achieve a win-win state, can enable itself to achieve greater development, bring more benefits to users, and to obtain greater benefits.
Key words: all media Media convergence Network integration TV media The new media
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摘要 III
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