超市促销策略对女性化妆品冲动购买行为的影响(3)
1.2 Research Purpose and Significance
1.2.1 Research Purpose
There are two main purposes of the study. On one hand, exploring the impact of different promotional strategies on female consumers’ purchase intention, by classifying promotional strategies of cosmetics used by Xuzhou Wal-Mart on Jiefang street and investigating female consumers’ attitude to these promotional strategies. On the other hand, developing marketing strategies for female consumers of different age, by carrying out comparative analyses on how these groups’ purchase intention changes due to different promotional strategies.