However, these monographs are relatively less, which makes it hard for a lot of people to study euphemism。 But with the arguments above, the author thinks that analyzing the application of euphemism in business negotiation is worth studying。来,自,优.尔:论;文*网www.chuibin.com +QQ752018766-

3。 Application of Euphemism in Business Negotiation

After introducing the definition and characteristics of euphemism, we already have the basic understanding of euphemism。 Business negotiation is actually a kind of economic activity through language。 Whether the negotiation succeeds or not largely depends on the language both parties use。 Therefore, euphemistic strategies are frequently used because euphemistic expressions can create a friendly and cooperative atmosphere and relieve the tension of negotiation。 Using euphemistic strategies properly can make both parties feel comfortable and pleasant, which can promote the international trade cooperation。 Sometimes, when improper strategies are adopted, the business relationship between the negotiators will be broken。 Thus, as a negotiator, it is very important to make use of various euphemistic strategies properly。