会展平台视角下技术扩散的路径选择研究
关键词： 会展平台；技术扩散；路径选择；影响因素
THE PATH SELECTION OF TECHNOLOGICAL DIFFUSION OF CONFERENCE AND EXHIBITION PLATFORM PERSPECTIVE
Abstract：As the human society entering the information age today, Variety of goods, technology competition has become particularly intense，and technology diffusion become important. Conference and exhibition platform also is a kind of technology diffusion. Exhibition can be gathered a large number of people in a short period of time, and the transaction mode is face to face, can in the shortest time, achieve the highest efficiency. This article aimed at the characteristics and the value of conference and exhibition platform through technology diffusion, combined with the investigation of choice path of technology diffusion path from the perspective of conference and exhibition platform. Through analyzing the date from the questionnaire , comprehensive comparison from conference and exhibition platform to other technology diffusion, analysis the factors of influencing the selection, and put forward some feasible suggestions, so as to provide some reference for the future conference and exhibition platform for the technology diffusion.
Keywords: Exhibition platform; Technology diffusion; path selection; Influence factors
目 录
引 言 5
一、绪论 6
（一）研究的背景和意义 6
1．研究背景 6
2．研究意义 6
（二）研究的现状和发展趋势 6
1．研究现状 6
2．研究发展趋势 7
（三）研究的内容和目标 7
1．研究内容 7
2．研究目标 7
二、技术扩散的路径选择及会展平台的理论研究 8
（一）技术扩散的概念及对企业的作用 8
1．技术扩散的概念 8
2．技术扩散对企业的作用 8
（二）会展平台的概念及价值体现 8
1．会展平台的概念 8
2．会展平台的价值体现 9
（三）几种常见重要的技术扩散的路径 9
1．电视 9
2．网络 9
3. 广播 10
3．报纸期刊 10
3．户外广告 10
3．实地展示 10
4．人与人传播 10
（四）会展平台的综合优势 11
三、会展平台视角下技术扩散的路径选择意愿调查 12
1．样本分析 12
2．问卷分析 13
3．调查结论 16
四、充分利用会展平台，提高技术扩散效果的建议 17
（一）从会展平台里选择技术扩散的路径 17
（二）从综合的视角下选择会展平台以及其他技术扩散的路径 17
致 谢 19
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