基于节庆活动的机电产品营销策略研究
毕业论文关键词：节庆活动 社会主义核心价值观 机电产品 营销
Summary: With the development of the Festival Industry in the China, the economic benefits growsteadily. By contrary the mechanical and electrical industry got a bottle in the development period, the trade volume decreased year by year, the problem of how to make use of the marketing strategiesof festival to promote the development of the mechanical and electrical industry has appeared. Different views of this study will analyze many different methods which depends on different occupation crowd view to festival publicity socialist core value , according to the evaluation methods of the masses of the festival activities, identify potential links exist in mechanical and electrical enterprises, how to combine the festival activities to provide some marketing opinions and suggestions for enterprises. This study made use of a questionnaire survey of the masses, and the data obtained through descriptive analysis, which makes the analysis results more scientific, reliability and accuracy.
Key words: Festival activities, Core socialist values, Mechanical and electrical products, Marketing
目录
引言 1
1. 概述 2
1.1. 研究背景 2
1.2. 研究意义 2
1.3. 课题的研究现状和发展趋势 3
2. 调查问卷解读与分析 4
2.1. 调查方法 4
2.2. 调查结果的分析 4
2.2.1. 职业的差异对节庆活动传播准确度评价的影响 4
2.2.2. 职业的差异对节庆活动传播广度评价的影响 5
2.2.3. 职业的差异对节庆活动传播深度评价的影响 6
2.2.4. 职业的差异对节庆活动传播主体评价的影响 8
2.2.5. 传播内容的评价 9
2.2.6. 传播媒介的评价 10
2.2.7. 传播受众的评价 11
2.2.8. 传播效果的评价 12
2.2.9. 主题突出的评价 13
2.2.10. 形象鲜明的评价 14
2.2.11. 内容创新的评价 15
2.2.12. 寓教于乐的评价 16
2.2.13. 群众参与度的评价 17
2.2.14. 群众关注度的评价 18
2.2.15. 教育内涵的评价 20
2.2.16. 文化体验的评价 21
3. 基于节庆活动的机电产品营销策略分析 22
3.1. 机电产品的传统营销模式 22
3.1.1. 以技术创新为主导的产品营销策略 22
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