在国际贸易中如何与欧洲企业建立沟通的有效性
毕业论文关键词：国际贸易；有效沟通；在中国外包生产；合同制造；外包管理
Establishing Communication Effectiveness with European Company in International Trade
Abstract: As china increasingly merging into the global economy and embracing a more open market, Chinese processing and manufacturing industry has become further mature, within which its processing equipments and working conditions have become more and more advance. Hereby, China has gradually been the ideal place where foreign companies doing contract manufacturing and outsourcing producing. Regardless of outsourcing in IT industry, textile industry or service industry, they have all flourished a lot recent years in China. Nevertheless, while outsourcing in Chine brings more profit and creates more value for European companies, it also makes those companies facing dilemma of losing profit in supply chain. In respect to the problems of international trade in communicating with Chinese suppler, the thesis has put forward the theme of establishing communication effectiveness with European companies. As consequence, the thesis has portrayed a model of three stages for establishing communication effectiveness in international trade, and verified and redefined nine attributes that facilitate effective communication i.e. effective medium, timeliness, accuracy, consistency, credibility, completeness, cooperativeness, specialization and competency. Meanwhile, the thesis gives some practical recommendations on further establishing communication effectiveness with Chinese vendor for the case company.
Keywords：International business; Effective communication; Outsourcing production in China; Contract manufacturing; Outsourcing management
目录
一、绪论 1
（一）研究背景 1
（二）研究现状分析 2
（三）研究的主要方法和分析工具 4
二、Pro Hold公司简介 6
三、Pro Hold公司的管理沟通结构 8
（一）Pro Hold在中国的生产管理结构 8
（二）Pro Hold和中方的沟通结构 9
四、中欧双方如何建立沟通的有效性 12
（一）实现建立沟通有效性的九个属性 12
1、有效的沟通工具 12
2、时间性 12
3、精确性 13
4、一致性 13
5、可信性 14
6、完整性 14
7、协作性 14
8、特殊性 15
9、胜任度 15
（二）在国际贸易中建立沟通有效性的三阶梯模型 15
1、建立功能性沟通的有效性 16
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