永和豆浆的企业社会责任研究
关键词： 永和豆浆；企业社会责任；食品安全；供应链
To explore the corporate social responsibility of yonghe soya-bean milk
Abstract: China’s food safety problems appear constantly in recent years, serious damage to the life safety and health of consumers, to some extent reflect the lack of the corporate social responsibility. In this paper, through to the exploration of the yonghe soya-bean milk company’s corporate social responsibility, understand the yonghe food companies in the supply chain management, daily enterprise management activity is how to carry out and fulfill the corporate social responsibility, and analysis of yonghe soya-bean milk problems in corporate social responsibility to fulfill, Purpose is to tell China's food how to implement corporate social responsibility in the business on a day production activities, guiding recommendations for the sustainable development of enterprises. Not only introduced the yonghe soya-bean milk is how to integrate corporate social responsibility into business processes, also analyzed the impact key factor in corporate social responsibility into business processes. It is helpful for China's enterprises implement corporate social responsibility to the production and operation management. Hope that through this article to explore yonghe soya-bean milk of corporate social responsibility, it has the certain help for the development of food industry in our country, the construction of corporate social responsibility
Keywords: The Yonghe Soya-bean Milk；Corporate Social Responsibility；Food Safety；Supply Chain
目 录
引言 1
一、永和豆浆及其所在行业的企业社会责任概述 2
（一）企业社会责任概述 2
(二) 永和豆浆所处行业的食品安全问题现状 2
（三）永和豆浆的企业社会责任概况 3
二、影响永和豆浆将企业社会责任融入企业业务流程中的关键因素分析 4
（一）永和豆浆的环境因素分析 4
1、宏观环境 4
2、微观环境 4
（二）企业家的理念与素质要求分析 5
三、永和豆浆业务流程管理中企业社会责任融入问题研究 6
（一）供应链的构建：“种、产、销”一体化的产业链模式 6
1、食品供应链存在的问题剖析 6
2、永和豆浆的“种、产、销”一体化分析 6
（二）构建支持企业社会责任管理的教育培训保障体系 8
四、永和豆浆在企业社会责任的履行中存在的问题与对策分析 8
（一）问题 9
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