中国汽车轮胎绿色工营销市场的未来发展前景+文献综述
本篇论文是叙述绿色营销将是我国汽车轮胎市场未来发展的必然结果。并且紧接着本论文阐述了实施绿色营销的必要性如下：绿色营销是经济可持续发展的必然要求;绿色营销是可持续发展的必然选择;绿色营销是环境问题合法化的必然结果。
本篇论文希望通过一系列的分析和确切的数据来为中国的轮胎企业作出一些启示和帮助，能使中国轮胎企业在未来的竞争中更具竞争力。
关键字：轮胎市场；绿色营销理论；可持续发展；启示;毕业论文
On prospects for future development of China's automobile tire market
Abstract: With global warming worsening, More and more companies will look into the research and development of green products. And consumables for severe tire products. Also need to walk the road of green products. Today, many companies need to conduct a new marketing approach.
On the basis of Developing Green Marketing, This thesis is narrated green marketing will be the future development of China's automobile tire market inevitable result.Then, the paper describes the need for the implementation of green marketing is as follows: the green marketing is the inevitable requirements of sustainable development of economy; the green marketing is the inevitable choice of green consumption mode; the green marketing is the inevitable results of legalization of environmental problems.
In this paper, we only want some inspiration and help for tire companies in China through a series of analysis and exact data. And make the Chinese tire enterprises can be more competitive in the future competition.
Key Words: Tire market; Green marketing theory; Sustainable development; Revelation5124
目录
前言 1
一、汽车轮胎绿色营销相关理论综述. 2
（一）绿色营销理论相关概念 2
1、绿色营销理论的基本内涵 2
2、绿色营销渠道的基本要素 2
3、绿色营销的特点 4
（二）国内外研究现状 6
1、国外研究现状 6
2、国内研究现状 8
二、我国汽车轮胎行业绿色营销现状及调研分析 12
（一）汽车轮胎相关概念 12
1、汽车轮胎的定义 12
2、汽车轮胎的优势分析 12
3、汽车轮胎的特点 12
（二）我国汽车轮胎行业绿色营销现状 15
1、汽车轮胎行业绿色营销发展 15
2、我国汽车轮胎营销现状 16
（三）米其林公司绿色营销理论市场调研和分析 18
1、米其林公司简介 18
2、米其林轮胎品牌文化. .. 18
2、米其林绿色轮胎研究 18
3、调研的方法和内容 19
4、调研结果分析 20
三、轮胎企业的绿色营销和可持续发展问题的探讨 24
（一）绿色营销和可持续发展问题的形成 24
（二）绿色营销和可持续发展的关系及作用 25
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