企业社会责任对产品危机管理影响研究
关键词： 企业社会责任；企业品牌声誉；危机管理4168
The impact of corporate social responsibility on product crisis management
Abstract ：Corporate social responsibility is reflected in the daily management of the enterprise, is also reflected in the response to the crisis in the process of. The harmony of society cannot do without the social responsibility of enterprises the bear. In today's society, corporate social responsibility is more respected, product crisis occurs, which is also a test of the enterprise. Therefore, in the face of enterprise product crisis, enterprises should be timely to undertake social responsibility, and to correctly treat with social responsibility to alleviate pressure, product crisis, actively fulfill their social responsibilities. Only the enterprises to undertake the social responsibility, the state and society to achieve the harmonious development of the real, people will really benefit from, a socialist harmonious society can be truly complete jigsaw puzzle. Based on the corporate social responsibility and corporate brand reputation, brand reputation on the relationship between the study of enterprise product crisis management of construction, and the introduction of corporate social responsibility on the effects of product crisis management, the importance and significance of focusing on corporate social responsibility of the enterprise product crisis.
Keyword: enterprise social responsibility；Enterprise brand reputation；crisis management
目 录
一、 引言 4
（一）研究目的 4
（二）研究意义 4
二、 研究综述 5
（一）文献综述 5
（二）概念的界定 7
三、 企业社会责任对产品危机管理影响研究 8
（一）企业社会责任、品牌声誉与危机管理三者之间的关系 8
（二）企业社会责任在品牌建设中的作用 9
1．企业社会责任是企业品牌建设的重要内涵 9
2. 企业履行社会责任成为提升其品牌形象的重要途径 9
（三）企业社会责任对企业品牌声誉的影响 10
（四）企业品牌声誉在危机管理建设中的作用及影响 11
1．企业品牌声誉与企业危机管理的关系分析 11
2．企业品牌声誉对危机管理建设的作用 11
3．企业品牌声誉对产品危机管理影响 12
（五）企业社会责任对产品危机管理的影响 12
四、 案例分析 13
（一）案例分析--强生泰诺中毒事件 13
1. 强生泰诺中毒事件始末回顾 13
2. 案例启示—企业积极履行社会责任对危机事件处理的影响 14
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